ARCHDALE, NC (January 31, 2007)- LifeLong™ Locks has signed on to be the primary sponsor of the new Bobby Labonte Racing Team and driver Earl Pearson Jr. for 2007. In addition LifeLong Locks will sponsor the "Fast Time" award on the Lucas Oil Late Model Dirt Series that Earl and the team will compete on in 2007.LifeLong Locks with offices located in Cornelius, North Carolina will use this marketing partnership with Bobby Labonte Racing and the Lucas Oil Late Model Dirt Series as an opportunity to reach a huge market of consumers and gain tremendous publicity and exposure through motor sports.

LifeLong Locks feature an innovative patented ball-bearing locking system and the lock components are made from solid stainless steel. That makes them the strongest locks on the market. Each LifeLong Lock is engineered with an anti-drill ball and unique oval key design that makes it practically theft-proof. LifeLong Locks are rust proof, weather proof and theft proof, giving you a lifetime of protection no other lock can provide. LifeLong Locks makes several products for trailer hitches, receiver hitches, cargo boxes, storage containers and motorcycle wheel locks as well.

"We're excited to be a part of Bobby Labonte Racing and the sponsorship of Earl Pearson Jr. in 2007. Both Bobby and Earl are proven champions and will represent our company well. Also, to be a part of the Lucas Oil Late Model Dirt Series that Earl is the 2-time defending champion of is a great plus for our sponsorship program in motorsports. Were looking forward to the publicity and exposure it will bring to our company", stated Billy C. Henry Jr., President and CEO of LifeLong Locks.

LifeLong Locks will sponsor the "Fast Time" award at every Lucas Oil Late Model Dirt Series event in 2007. The "LifeLong Locks Fast Time Award" on the series will reward the driver that sets the fastest qualifying lap at each event a cash award. In addition LifeLong Locks will also have a significant presence at the East Bay Winternationals in Tampa Florida on February 8, 9 and 10th. A LifeLong Locks display booth will be onsite in the vendor area for fans to view the products and receive literature and information about the products while attending the events during speedweeks. A LifeLong Locks full scale replica racecar simulator will also be on hand at East Bay Raceway for fans to ride and experience the thrill of driving a dirt late model.

The new Bobby Labonte Racing Team with sponsorship and colors of LifeLong Locks will compete in their first event together Thursday, Friday and Saturday February 1-3rd at Golden Isles Speedway before heading to Tampa, Florida for the week long speedweeks event the "East Bay Winternationals" sanctioned by the Lucas Oil Late Model Dirt Series.

To learn more about LifeLong Locks visit their official website at www.lifelonglocks.com. For all the information about Bobby Labonte Racing and Earl Pearson Jr. visit www.bobbylabontemotorsports.com. To learn more about the Lucas oil Late Model Dirt Series and the LifeLong Locks Fast Time Award visit www.lucasdirt.com.